Finding the best fragrance and perfume isn’t about following trends—it’s about choosing a scent that fits your personality, ...

Discover the best compliment-worthy fragrances for men and women! This guide highlights scents that impress, leave lasting ...

In 2026, some of the most popular fragrances will be gourmands, tropical fruits, and fresh, clean scents, according to professional perfumers.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

From sweet floral to intoxicating citrus, ESSENCE rounds up the best Valentine’s Day fragrances you’ll love to smell all ...

I am the beauty and fashion commerce writer. Our curated list of the best luxury perfumes for women features iconic scents and noteworthy newcomers. While luxury perfumes can be pricey, they turn ...

The best vanilla perfumes are wildly underrated in their versatility. In fact, vanilla fragrances often get a bad rap for being “too adolescent” or overly sweet—but before you write off vanilla ...

From sultry and sophisticated to super-sweet, these perfumes are perfect for gifting that special someone in your life.