Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

Inter & Co, Inc. ( INTR) Discusses Branding Strategy and Its Role in Driving Sustainable Growth January 29, 2026 7:00 PM EST Hello, and welcome to Inter IR talks. I'm Rafaela Vitoria, Inter Investor ...

A new year is almost upon us, and now is a great time to take an objective look at your company's brand strategy. Does your current strategy still serve your company and product offerings? Does it ...

As algorithms and audience behaviors evolve, brands must move beyond chasing reach and focus on meaning, resonance and ...

General Motors is relaunching GMC as a premium brand in South Korea, which includes the introduction of new models ...

In 2025, playing it safe isn’t an option. It’s time for brands to stop following the rules and instead challenge them. There are so many touchpoints consumers engage with nowadays, and algorithms that ...

SXTC Global & DYADICA Global Declare New Battlefield of Branding: The Creation of their Brand Warfare Unit™. Brand ...

Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution. This transformation underscores a renewed dedication to delivering outstanding digital services ...

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings as buyer demand returns.