Explore the psychology of decision-making. Learn how biases, heuristics, and emotions shape your choices daily. Uncover the ...

One of the stories that's making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while ...

Welcome to my new blog, called On Second Thought. I have borrowed both the name and the concept for this blog from my new book, the full title of which is On Second Thought: Outsmarting Your Mind's ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

Awareness advertising hacks the brain—and unless you have extremely deep pockets, it won't work for you. Why would I say something so controversial? Because today we're talking all things availability ...