Michael Ingram is a Senior Contributor from the United States of America. Michael has been writing for GameRant since 2021 with a previous history of personal analytical writing. Michael is a lifelong ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Just over a week before The International 2024 kicks off, Valve has removed in-game ads, potentially disrupting sponsorship deals even after the event. As the esports community braces for the start of ...

Ads seem inescapable these days. The next place you might see commercials in the not-too-distant future is in AAA games from EA. That's right, some of your favorite high-end games, which can cost over ...

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release games on ...

The quest for the perfect monetisation balance is a complex challenge in the world of mobile games. It's a crucial factor that can make or break a title's success. As a result every developer actively ...

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...