Salesforce.com unveiled its Marketing Cloud ecosystem last September, but a number of challenges still stand between the software-as-a-service giant and its goal of becoming a leader in social ...

Namita Tiwari is a marketing expert and business strategist with 21 years of experience with top technology players across the globe. While the technology stack for marketers is growing, the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence (AI) is revolutionizing the marketing landscape, ushering in a new ...

We’ve all learned tough lessons over the past two months -- most oriented toward our health and well-being, but also about the health of our businesses. The core of those learnings is the impact a ...

If your brand has problems, a pitch is the equivalent of throwing a cup of water on a forest fire, argues Harbour’s Mick Mahoney. If the numerous pitches in progress are a gauge, there appear to be a ...