Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

A company's website is its handshake, which tells people about the company before they become clients. Even with free site builders, it's essential to have fast load times and a clean look.

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

A brand is what people believe about you before you enter the room, and especially when you’re not there to correct them.

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here’s how to use compelling storytelling on your website and ...

If you want to stand out in a sea of sameness as an entrepreneur, it’s imperative that you bring a distinct brand to the market. And if you want to do that, you need to deliver a better narrative—a ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

Cobranded collaborations are hot right now, and they are downright fun. Arguably the more surprising, outlandish, and shocking they are, the more viral they become. What brand doesn’t dream of ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Sooyoung Cho As AI’s ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...