Product sampling, which has all but vanished because of the pandemic, has historically been an essential plank of marketing strategy for CPG marketers. I recently asked milkadamia CMO Christina Downey ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

As part of The Vitamin Shoppe’s launch of its Innovation stores, the retailer has sought to reach one of its primary goals: to help “demystify” the wellness space and re-establish the direction of its ...