YouTube is rolling out new AI-powered features to help users find content and information more easily, the company announced on Thursday. The platform is launching an AI-powered search results ...

YouTube is rolling out a new feature that brings Google Lens to its Shorts videos. This new tool, currently launching in beta, will allow users to search for more information about objects, animals, ...

Google is rolling out beta testing for YouTube Shorts that adds Google Lens to the short-form video platform. The feature would allow watchers to search for more information on what they see in the ...

YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.

YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile ...

The big picture: Is YouTube becoming harder to navigate as the platform increasingly embraces AI-generated "slop"? As many users start to ask that question, the Alphabet-owned company is doubling down ...

YouTube is replacing the "returning viewers" metric with new viewer segments to help creators better understand long-term audience engagement. YouTube’s new viewer segmentation replaces the returning ...

“Available only to YouTube Premium users in the United States, [the feature] will suggest videos and display brief AI-generated topic descriptions to help users find what they’re looking for faster.” ...