MM+M Agency 100 honoree Calcium+Company supported Sun’s campaign, which also featured partners Skin Cancer Champions, AIM at ...
Only one spot — Novo Nordisk’s for Wegovy — touts a branded pharmaceutical drug. Two of the five encourage screenings for various conditions, while another touts a compounded GLP-1 and the last is a ...
The firm’s like-for-like global revenue, excluding currency fluctuations, declined 4% to $950 million last year, compared to ...
The pharma Super Bowl ads range from straightforward product promotion to raising general disease awareness, as well as serious messaging compared to a more lighthanded approach.
Eli Lilly leapfrogs Novo Nordisk as sales prospects diverge sharply; FTC reaches settlement with Express Scripts over PBM’s ...
Sadoun speaks to Campaign about survivors’ loss of confidence after a diagnosis and Publicis Groupe's 'most important' work.
David Berman, MD, PhD has been appointed as Moderna ’s chief development officer, beginning March 2. The Department of Health and Human Services announced the addition of 21 members to a federal ...
As more pharma companies invest in women’s sports, marketers believe the trend can help fuel change on the community level.
Keller said he received more than a dozen cancer treatments during the course of his playing career before a doctor informed ...
In lieu of a Super Bowl ad this year, Pfizer has unveiled a year-long cancer campaign that aims to encourage screening.
Edelman has appointed Sara Jacobson as executive vice president of health, leading the firm’s U.S. pharma vertical. Jacobson, ...
In following with the younger Romo’s post-playing career, the father-son duo are providing “play-by-play” style commentary on ...